Fraud Awareness: Black Friday

Black Friday and Cyber Monday are the busiest shopping days of the year, with some sales starting in the weeks leading up. This frenzy often creates sketchy deals coming from unknown sellers. To build fraud awareness against these scams, a social post was made to promote the perils of these marketplaces. "Airpods" were selected as an item desired by consumers and often go on sale. The goal was to reduce them to something analog, in this case, a cardboard cutout. Art direction and vector artwork were of my creation, and the motion design features several principles of animation to create authenticity on the "real" product.