The Scotiabank Women Initiative

The Scotiabank Women Initiative is designed to increase economic and professional opportunities for all women and non-binary people. A series of promotional videos outlining the program was created to generate interest with Scotiabank's Wealth Management clients. Using copy provided to me, I developed the style and tone for the subbrand, managed the art direction, storyboarding, animation and editing, sourced all imagery and footage, and liaised with the VO artist. This introductory video was an elegant piece that leveraged the SWI logo as a portal/window into an empowered female way of life. It was widely praised by SWM internal partners and served as the style guide for subsequent explainer videos.