Holiday Greetings Campaign

To humanize the Scotiabank brand instead of being overly promotional, the intention was to appeal to human connections by celebrating familiar holidays. During ideation, I decided the best way to build human connection was by leveraging quirky humour, especially in the animated sense. The day-of posts surprised and delighted customers providing closure to the teasers that were posted in advance so that they could enjoy their holiday. I managed the art direction, animations, and vector illustrations.