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James Baker

Bank the Rest

To promote a savings programme benefit, a storytelling method was employed to show how a consumer might set up this debit function. The final iteration leveraged three aspects of digital banking and transactions - desktop, debit terminal, and mobile banking.  Emphasis was put on including a hand in all icons   appearing human-centric. I was in charge of the iconography's art direction, storytelling, and vector graphics, along with a copywriter and UX designer.

2025